BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	40 948	-6.2%	13.1%	0.2	50 809 595	-5.5%	19.0%	0.3	-6.2%
MoM	138 051	-17.8%	13.1%	-0.4	170 678 454	-18.1%	18.9%	-1	-13.8%
YTD	313 709	-18.7%	9.1%	0.5	388 353 294	6.1%	12.9%	2	-23.0%
MAT	2 374 939	-15.9%	9.7%	0.1	2 589 461 511	13.7%	13.1%	1.7	-16.7%
KAPSIKAM
WoW	14 570	-8.0%	2.4%	0	12 522 963	-8.1%	4.1%	-0.1	-6.9%
MoM	48 993	-24.2%	2.4%	-0.1	42 055 863	-21.9%	4.1%	-0.1	-19.5%
YTD	117 218	-22.3%	2.5%	-0.5	98 877 015	5.6%	4.1%	-0.1	-5.9%
MAT	790 595	-11.9%	2.4%	0	583 762 880	27.9%	3.8%	0.6	-10.7%
VIPROSAL
WoW	9 688	-9.1%	1.5%	0	7 771 189	-8.9%	2.4%	0	-7.1%
MoM	32 805	-19.4%	1.5%	0	26 209 500	-17.4%	2.4%	0	-19.2%
YTD	75 599	-36.5%	1.5%	-0.7	59 567 029	-11.0%	2.4%	-0.5	-6.2%
MAT	579 233	-29.1%	1.7%	-0.4	397 920 527	16.8%	2.4%	0.2	-10.8%
SULFARGIN
WoW	1 277	-15.2%	0.3%	0	1 270 420	-15.1%	0.7%	-0.1	-3.4%
MoM	4 794	-24.0%	0.4%	0	4 722 281	-20.6%	0.8%	-0.1	-17.4%
YTD	11 421	-29.1%	0.4%	-0.2	10 961 093	-4.0%	0.8%	-0.1	2.6%
MAT	77 028	-39.7%	0.4%	-0.3	68 669 050	-8.5%	0.8%	-0.2	5.1%
APILAC
WoW	1 050	5.0%	27.5%	0.5	866 511	2.2%	70.8%	0.1	2.9%
MoM	3 409	-15.1%	28.1%	-2.1	2 857 943	-13.7%	71.6%	-1.9	-8.7%
YTD	7 625	-38.9%	29.1%	-11.9	6 337 873	-19.0%	72.6%	-5.7	-14.0%
MAT	53 862	-23.6%	30.2%	-8.1	40 265 375	-0.5%	72.0%	-3	-3.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	313 709	-18.7%	9.1%	0.5	388 353 294	6.1%	12.9%	2	-23.0%
KAPSIKAM	117 218	-22.3%	2.5%	-0.5	98 877 015	5.6%	4.1%	-0.1	-5.9%
VIPROSAL	75 599	-36.5%	1.5%	-0.7	59 567 029	-11.0%	2.4%	-0.5	-6.2%
SULFARGIN	11 421	-29.1%	0.4%	-0.2	10 961 093	-4.0%	0.8%	-0.1	2.6%
APILAC	7 625	-38.9%	29.1%	-11.9	6 337 873	-19.0%	72.6%	-5.7	-14.0%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 374 939	-15.9%	9.7%	0.1	2 589 461 511	13.7%	13.1%	1.7	-16.7%
KAPSIKAM	790 595	-11.9%	2.4%	0	583 762 880	27.9%	3.8%	0.6	-10.7%
VIPROSAL	579 233	-29.1%	1.7%	-0.4	397 920 527	16.8%	2.4%	0.2	-10.8%
SULFARGIN	77 028	-39.7%	0.4%	-0.3	68 669 050	-8.5%	0.8%	-0.2	5.1%
APILAC	53 862	-23.6%	30.2%	-8.1	40 265 375	-0.5%	72.0%	-3	-3.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	40 948	-6.2%	13.1%	0.2	50 809 595	-5.5%	19.0%	0.3	-6.2%
KAPSIKAM	14 570	-8.0%	2.4%	0	12 522 963	-8.1%	4.1%	-0.1	-6.9%
VIPROSAL	9 688	-9.1%	1.5%	0	7 771 189	-8.9%	2.4%	0	-7.1%
SULFARGIN	1 277	-15.2%	0.3%	0	1 270 420	-15.1%	0.7%	-0.1	-3.4%
APILAC	1 050	5.0%	27.5%	0.5	866 511	2.2%	70.8%	0.1	2.9%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	138 051	-17.8%	13.1%	-0.4	170 678 454	-18.1%	18.9%	-1	-13.8%
KAPSIKAM	48 993	-24.2%	2.4%	-0.1	42 055 863	-21.9%	4.1%	-0.1	-19.5%
VIPROSAL	32 805	-19.4%	1.5%	0	26 209 500	-17.4%	2.4%	0	-19.2%
SULFARGIN	4 794	-24.0%	0.4%	0	4 722 281	-20.6%	0.8%	-0.1	-17.4%
APILAC	3 409	-15.1%	28.1%	-2.1	2 857 943	-13.7%	71.6%	-1.9	-8.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца